A Smarter Way to Connect with Businesses
Imagine having an assistant who makes phone calls for you, no awkward small talk, no hold music. That’s the concept behind Google’s AI calling feature. With just a few taps, users can request service info like pricing or availability without making the call themselves.Instead of dialing and explaining your needs over and over, Google’s AI assistant asks what you’re looking for, gathers the details, and contacts the business for you. Updates arrive via text or email easy, quick, and stress-free.
How This Smart Feature Actually Works
This feature isn’t just convenient it’s backed by sophisticated tech. Google combines its Duplex technology with Gemini AI to scan relevant local listings and make calls on behalf of the user.
The assistant identifies itself as AI from Google, collects info like service availability or pricing, and delivers that to the user. Businesses remain in control they can opt out anytime via their Google Business Profile settings.
Why Local Businesses Should Take Notice
For small teams and service providers, this can be a productivity boost. Here’s why it matters:
Boosted Visibility: Businesses with strong local SEO are more likely to get calls from AI.Less Manual Work: Common inquiries are handled automatically.
New Communication Norms: Staff may need to adjust how they respond to scripted AI interactions.
Maintaining an accurate and well-optimized business listing is now more important than ever.
What’s Next for AI-Powered Communication
Google is rolling out even more powerful versions of this technology through its AI Pro and AI Ultra subscriptions. These premium models, like Gemini 2.5 Pro, can handle complex tasks like math, coding, and logical reasoning.
In the future, Google’s assistant will do more than call it will reason through queries, ask relevant follow-up questions, and deliver deeper insights in a conversational tone. Think of it as having a researcher and support rep rolled into one.
Quick Tips for Tech-Savvy Business Owners
Here are two simple ways to stay ahead:
Optimize Your Listing: Make sure your Google Business Profile includes clear, keyword-rich info.Automate Common Questions: Use chatbots or assistants to handle FAQs and save your team time.
FAQ: Common Questions.
Is the feature free to use? Yes, it’s available to all users. Premium subscribers get higher usage limits and added features.
How do I stop receiving AI calls? You can opt out through your Google Business Profile settings.
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